Our mission
Provide the highest value
on core essentials for the best price
+770 hotels
17 countries
75 openings in 2023
Our hotels
We are present in large capital cities as well in small towns – wherever our customers need us to be.
Empower
everyone
We invest in our employees through talent development programmes, education partnerships and the enhancement of inclusion, diversity and internal mobility.
Adapt to our
environment(s)
We limit our environmental impacts at global level through making smart, relevant and sustainable changes consistent with our local environments.
Continuously make
progress together
We measure and transparently share our progress while cultivating a collaborative environment to empower everyone who wants to make a positive impact.
Our CSR manifesto
Sustainable travel accessible to everyone.
We are the first sustainability-certified hotel chain.
Our people
Our entrepreneurial spirit drives our hoteliers and employees to explore new ways to make travel simple and authentic.
